Samsung seeks to regain lost ground in China with the Galaxy S9

Last updated: March 7th, 2018 at 08:09 UTC+01:00

Communist china is one of the virtually lucrative smartphone markets in the world and while Samsung once enjoyed a dominant position in that location, its market share is expected to take dipped below 2 per centum in the 4th quarter of final year. Non a unmarried Samsung handset made it to the 2017 list of bestselling smartphones in Prc. It's clear that the company needs to stride up its game and it now seeks to regain lost ground in the cardinal marketplace with the Galaxy S9.

Milky way S9 and Galaxy S9+ launched in China

Samsung has launched the Galaxy S9 and the Galaxy S9+ in China yesterday. It has said that it'due south going to focus more on customers willing to purchase premium models with its new flagship smartphone.

The CEO of Samsung'southward mobile division DJ Koh said that Samsung continues to grow as a "truly localized" Chinese company and that information technology'southward going to make further efforts to provide more value to its customers in the country.

Koh also added that Samsung will piece of work with local tech service providers such as Baidu, WeChat, Alibaba, Mobike and Jingdong to better bogus intelligence features and provide additional Internet of Things-based services to Chinese customers.

The visitor made some organizational changes in its People's republic of china division last September in a bid to reignite growth. It replaced the head of its China partitioning and as well streamlined local sales entities downwards to 23.

"China is a very difficult market and we are always beingness careful," Koh said, adding that "I volition give more authority and fourth dimension to the new leaders of our China co-operative to recover the business."

Whether or not the Milky way S9 will be enough to bring back the celebrity days for Samsung in China remains to be seen. It faces intense competition from local manufacturers who are now offering decent premium handsets as well at very competitive price points. They continue to exist a nuisance for Samsung in the depression-stop and mid-range markets both locally and globally.

The Galaxy S9 and Galaxy S9+ volition be released in Mainland china on March 16.